Cell Phones

To Touch TV or Not Touch TV, that is the Question...

Kfir Pravda: Please Don’t Touch My TV.

“TV, in its purist meaning won’t change. TV is a winning format. Good stories told in 22, 45 or 60 minutes slots is a great invention. Especially when channels realize the power of story again, and let masterpieces such as “The Wire” go on air.

And you know what? The last thing I want is an interactive experience while watching high quality shows. I don’t want to buy the bottle of wine people are drinking on screen. I just want to be entertained. So please, don’t touch my TV” - Kfir Pravda

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While I appreciate Kfir’s perspective about this, I also see a future where consumers may want to purchase that bottle of wine they just saw on TV or that song they just heard in the background in the movie they are watching. And I don’t see anything wrong in providing the tools that enable such commerce. The ultimate choice will be up to the consumer as to whether or not they will end up using such a platform.

For the past couple of years I have been exploring this topic (and more) under the general topic of “Digital Popcorn.” I have recently invested in a couple of early-stage Israeli startups which are working on making this very vision, a reality.

But for the sake of Kfir, let's try to not let the technology innovation get in the way of the story telling. :)

Tags: Social Media, disrupTV, Internet TV, Kfir Pravda, Jeff Pulver...

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